Landing Page MVP
a single-page website that presents your product concept
What is a Landing Page MVP?
A Landing Page MVP (Minimum Viable Product) is a simplified version of a product designed to test an idea’s viability without developing a full-fledged solution. It’s essentially a single-page website that presents your product concept, highlights key features or benefits, and includes a clear call-to-action, such as signing up for a waitlist or pre-order. Unlike traditional MVPs that may involve some working functionality, a landing page MVP focuses on validating interest and collecting data on user behaviour before you build anything.
This approach gained popularity among lean startups as it enables founders to gauge market demand, refine their value proposition, and attract early adopters at a fraction of the cost and time of full development. Startups like Dropbox famously used landing page MVPs to test demand before building their products. It’s an essential tactic for resource-conscious founders trying to minimise risk while building something people want.
Why use a Landing Page MVP?
Using a landing page MVP allows startups to validate assumptions early in the product development lifecycle. Instead of guessing what users want, teams can gather real data on user interest and behaviour. This makes it easier to iterate on the idea, adjust messaging, or even pivot entirely if necessary. Early feedback also provides insight into what resonates most with users, helping you refine your product-market fit.
Additionally, this approach offers a low-cost, high-leverage way to attract potential customers or investors. A compelling landing page can help generate buzz, build an email list, and even test different value propositions through A/B testing. It's ideal for:
- Testing interest in a new product idea
- Building an initial user base or waitlist
- Pitching to investors with proof of traction
- Collecting qualitative feedback via surveys or contact forms
When to use a Landing Page MVP?
A landing page MVP is most effective before any code is written - when you're still in the idea validation phase. If you’re unsure whether your solution solves a real problem, or if your target audience actually wants what you're planning to build, then a landing page is the perfect starting point. It's also useful when exploring multiple product directions and deciding which one to pursue.
Other great scenarios for using a landing page MVP include:
- Pre-launch campaigns: Build anticipation and capture leads before product release.
- Market segmentation tests: Validate which customer segment is most interested.
- Investor outreach: Show traction or interest with real numbers and signups.
- Feature prioritisation: Test which features draw the most attention through copy and layout emphasis.
Pros and Cons of a Landing Page MVP
Landing Page MVP on My Startup Studio
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Frequently Asked Questions
If users are signing up, clicking your CTA, or spending time on the page, you're seeing traction. We offer GDPR-compliant analytics out of the box.
Include a strong headline, a clear value proposition, and a call-to-action. Visuals and social proof can boost trust and conversions.
Yes, each iteration of the landing page MVP is autosaved and stored under your the history of the tool. You can easily compare, or leverage past versions.
Related tools
It is a product development approach where startups manually deliver the product or service to early users without building any underlying automation or software
It iss a decision-making tool designed to help startups and product teams choose the most suitable type of Minimum Viable Product (MVP) for their business idea.
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