Elevator Pitch
A persuasive speech that you use to spark interest in what your organisation does
What is an Elevator Pitch?
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. It's called an “elevator pitch” because it should be short enough to present during a short elevator ride - typically around 30 to 60 seconds. This kind of pitch is designed to quickly capture the attention of an investor, potential client, or partner, and leave them wanting to know more.
The goal of an elevator pitch is not to close a deal but to open the door for further conversation. A strong pitch should succinctly describe your product or service, explain the problem it solves, and convey what makes it unique. According to Harvard Business Review, clarity and authenticity are crucial for crafting an effective pitch that resonates with listeners.
Why use an Elevator Pitch?
Elevator pitches are essential tools for networking, especially for startups that often have limited time and resources to make a lasting impression. Whether you’re at a conference, a pitch competition, or an informal meeting, having a well-prepared pitch can open doors to funding, mentorship, or partnerships. It's your quick answer to the question, "So, what does your company do?"
Beyond networking, an elevator pitch helps you clarify your own vision. Boiling down your value proposition into a short pitch forces you to focus on what truly matters. This clarity can improve not only your communications but also your business strategy. The elevator pitch is a key part of a founder’s toolkit for conveying passion and purpose.
When to use an Elevator Pitch?
You should have your elevator pitch ready for any occasion where first impressions count. These include networking events, investor meetings, job interviews, startup incubators, pitch nights, and even chance encounters with potential clients. Being prepared allows you to make the most of spontaneous opportunities.
Here are some common scenarios where an elevator pitch comes in handy:
- Business conferences and networking events
- Introductions to investors or accelerators
- Job interviews or hiring fairs
- Casual conversations with potential customers
- Podcasts or media interviews
The key is to tailor your pitch to fit the audience and context. What you say to a potential investor might differ from how you pitch to a customer or journalist.
Pros and Cons of an Elevator Pitch
Elevator Pitch on My Startup Studio
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Frequently Asked Questions
Practice it in different contexts and adapt it for each audience. Focus on being conversational rather than reciting a script.
Yes, our elevator pitch tool can be generated automatically. The system leverages all available information about your business and idea to generate the result.
Yes, each pitch is autosaved and stored under your the history of the tool. You can easily compare, or leverage past versions.
It depends on when and how you trigger it. If you expand on your business details between each generation, then it will be different. If you adjust the target audience and other input parameters, then it will be different. If you don't change anything, then it will be comparable
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